THE LOOKING GLASS
Group Brief: Re-interpret Lewis Carroll's 'Alice Through the Looking Glass' for a modern-day audience.
Solution: Taking a purely feminine approach, my vision for this magazine was to create an editorial piece to empower women.
Metaphorically depicting Alice's lonely journey from childhood to adulthood, the story showcases the struggles she has to face through the confusing, upsetting and sometimes dangerous journey across the chessboard (life). Starting out nervous and self-doubting, Alice gradually finds inner courage. With confidence and determination she gets where she wants to be and ends up a 'Queen'.
Our target readers are young women (16-25) who may need reassurance that the struggles you encounter/have encountered will only make you stronger and have turned you into the stronger individual you are today.
With strong use of photography and typography, following current design trends, we aimed to show this progression from timid to confident. The beginning of the magazine using black and whites with dulled down versions of the colour palette was accelerated throughout to bright duotones as Alice gains a clearer sense of confidence and self.
EXAMPLES OF PHOTOGRAPHY
MY DOUBLE PAGE SPREADS