Working on social campaign content at Love Productions, principally for The Great British Bake Off brand and other shows, such as The Great Pottery Throw Down and The Great British Sewing Bee. Devising strategy and creating digital visual content for the current/next series.
As part of a brilliant digital team, my role involves collaborating with writers to create engaging, entertaining and on-brand content, published across all GBBO social media platforms: Facebook, Twitter, Instagram, YouTube and the Bake Off website.
Instilling relatable moments and creating playful commentary from the show onto viewer's timelines, through short-form video, GIFs and static assets, with the aim to grow GBBO's audience
and help further love for the show and the
Bake Off brand.