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PRAHA! The Czech Invention Museum

BRANDING

2018

As a keen culture junkie, I wanted to soak up everything Prague had to offer, and when researching I found some pretty interesting inventions and discoveries had been made in the Czech Republic, and with Prague as its capital city, where better to place my idea for a new museum - PRAHA!

Celebrating the quirky inventions and ingenious ideas born in the country, PRAHA! is a fun-for-all museum with hands-on exhibits. The brand is playful and inviting, with the bright, bold tri-colour palette nodding to the colours of the Czech flag.

Brief: On a study trip in Second Year, we found ourselves wondering the idyllic streets of Prague, eating all the Schnitzel and Trdelník! The brief was to re-brand, or if we wanted to, create a museum based in the city.