PRAHA! The Czech Invention Museum

PRAHA!

The Czech

Invention Museum

BRAND IDENTITY

2018

Brief: Re-brand an existing museum or create an identity

for a new museum, based in Prague.

A study trip in Second Year found us wandering the idyllic streets of Prague. As a keen culture junkie, I wanted to soak up everything the Capital had to offer. I found some pretty interesting inventions and discoveries had been made in the Czech Republic. So with Prague as its Capital city (and the possibility of a good ol' pun*) where better to place my idea for a new museum - PRAHA!

*Praha = Czech for Prague

Celebrating the quirky inventions and ideas born in the country, PRAHA! is a fun-for-all museum with hands-on exhibits. The brand is playful and inviting, with the bright, bold tri-colour palette, nodding to the colours of the Czech flag.

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