PULP IT UP 

YCN LIVE BRIEF: 

DALSTON'S X

FEDRIGONI

2019

Brief: "Create a physical, tactile campaign to super-size awareness for Dalston’s Soda with Fedrigoni paper at the heart of it."

Insight: Pulp!*

Solution: Set up an event that celebrates Dalston's and Fedrigoni's craft and quality, in turn bringing people to the heart of both companies and their products.

*Stripping both companies right back to the bare bones, understanding their process and shared core company values, allowed us to create an effective collaborative campaign and marketing strategy, which draws new interest into both companies

and aligns their target audience with the products.

WINNER

Anna D'Elia

'a wondrous paper jungle

brightening urban spaces'

The immersive interactive wall inviting attendees to help themselves to a can of Dalston's, surrounded by fantastical 3D Fedrigoni crafted fruit, is the perfect backdrop for shareable social media photographs. Attendees are encouraged to use the main hashtag #sodaloversunite. 

THE 'GRAM

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PLAYFUL

ENGAGEMENT

TO GET PEOPLE

TALKING

COMMERCIAL USE

Paper created at the event by the Pulp It Up community are turned into printed drinks tokens, to be found in random multipacks of Dalston’s Sodas, offering an extra can of Dalston’s. 

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© 2020 ANNA D'ELIA