PULP IT UP
YCN LIVE BRIEF:
DALSTON'S X FEDRIGONI
Brief: "Create a physical, tactile campaign to super-size awareness for Dalston’s Soda with Fedrigoni paper at the heart of it."
Solution: Create an event which celebrates craft and quality, in turn bringing people to the heart of both companies and their products.
Stripping both companies right back to the bare bones, understanding their process and shared core company values, allowed us to create an effective collaborative marketing strategy, which would draw new interest into both companies and align their target audience with the products.
SOCIAL MEDIA ADVERTISING
DALSTONS x FEDRIGONI WALL
An immersive interactive wall inviting attendees to help themselves to a can of Dalston's, surrounded by fantastical 3D Fedrigoni crafted fruit, is the perfect backdrop for shareable social media photographs. Attendees are encouraged to use the main hashtag #sodaloversunite.
bringing both brands together to form a wondrous paper jungle within urban cities
TO GET PEOPLE
Paper created at the event by the Pulp It Up community are turned into printed drinks tokens, to be found in random multipacks of Dalston’s Sodas, offering an extra can of Dalston’s.