© 2020 ANNA D'ELIA

TA,BOO 

SELF INITIATED BRIEF

BRANDING & BRAND

STRATEGY

2019

Problem: Conducted research and surveys by retailers such as Love Honey show Gen Z'ders are having less sex and are achieving fewer orgasms than older generations. 

Why: Sex educations that are either non-existent or purely biological, unnecessary

built-up societal pressures and ultimately the lack of honest, down to earth conversations from the offset all contribute to a general awkwardness

surrounding sex, specifically sexual pleasure, for millennials today. 

THE RESULT?

Brief: Produce an outcome which creates a talking point for 18-24 year olds to feel more comfortable about openly discussing with partners and/or friends how to improve their sex lives.

the creation of an up-and-coming awareness brand which through collaboration with worldwide brands, creates little and often exposure about sex 'taboos' in a bold, fun and conversational way.

The ta,boo takeover is our brand launch, and effectively does what it says on the tin. We’re plastering noticeable touchpoints all over UK cities for the day, loud and proud, in high foot-fall areas that our target audience frequent. 

 

QR codes, hashtags and social media handles will guide our audience to the ta,boo website, where our launch video will be found, which grounds the ta,boo initiative in an amusing way that will get people talking.

strategy

co-brand examples

Talk and Chill.

Collaborating with Netflix, the ‘Talk and Chill’ strategy will roll out a series of advertisement videos with clips of popular TV shows and movies that openly dicuss sexual issues.

‘Cheers To The Unexpected’ Sex Mishaps.

 

Taking their slogan and putting it to good use, Heineken will team up with us at ta, boo to deliver a Summer advertisement surrounding the topic of openly celebrating all your awkward sex stories with mates, over a beer, of course.

The ‘Let’s Talk About Sex’ Playlist.

 

Spotify want to align themselves with us, because we’re a brand for social good. So we’ve collaborated to create the ultimate ‘Let’s Talk About Sex’ playlist.