Social content creation for The Great British Bake Off brand. Part of a brilliant team devising strategy and creating digital visual content for the current/next series. Collaborating with writers to create engaging, entertaining and on-brand content across all GBBO social media platforms.
Instilling relatable moments and creating playful commentary from the show onto viewer's timelines, through short-form video, GIFs and static assets, with the aim to grow GBBO's audience and help further love for the show and the Bake Off brand.
Initiating the concept of Instagram stickers to GBBO's Instagram was a great success, achieving a peak of 2.1million weekly views on Giphy.
© 2021 ANNA D'ELIA